Close more deals with AI coaching on every sales call
Built for Sales, AEs, SDRs and Managers.
Drill objections before the call, get live coaching cues during your calls, and a scorecard the second you hang up.
Walk into your next call knowing exactly what to say when the prospect pushes back — a sharper talk track, a better win rate, quota pressure off your chest.
The free drill needs no card and no signup. On a trial you add a card but pay nothing for 30 days, cancel in one click.
No demo call needed. Start in 5 minutes.
60-second tour: guided setup, live role play, whisper cues, scorecards, and team dashboards.
Tools and features
Practice, live cues, scorecards, and team coaching in one place
Everything you need to run better sales calls, from the first drill to the team dashboard.
Live call coaching
Coach listens through any dialer, including JustCall, Zoom, Teams, and RingCentral, and shows you Say / Ask / Watch cues during the call.
After-call scorecards
The second you hang up: a score out of 100, what landed, what to fix, objections heard, and a drill to close the gap.
Recording review
Upload any call recording or paste a transcript and get the same transcript-level review, retroactively.
Personal dashboard
Streaks, session volume, score trends, and a practice plan that tells you exactly what to work on next.
Intake wizard
Answer a few questions about your product, ICP, and objections, and Coach builds 6 custom practice modules mapped to your real sales motion.
Session personalization
Choose the buyer persona, difficulty, industry, and TTS voice for every role-play so reps rehearse against their actual market.
AI role-play practice
Run realistic prospect scenarios. Coach plays the buyer, pushes back with real objections, and never goes easy on you.
Multi-voice AI buyer personas
Practice against 11 distinct buyer voices and personalities, from analytical Nora to skeptical Sophie, so no real call feels foreign.
Scenario library
Twelve ready-made drills covering cold opens, pricing pushback, gatekeepers, and renewals, or write your own in a sentence.
Voice role-play
Speak your side of the call and hear the buyer answer out loud. Practice tone and pacing, not just wording.
Daily nudges
A short email lands when you've gone quiet, with the one drill that matters most that day.
Team features
- Consent-first live call coaching. Recording only starts after explicit consent, with rolling audio capture and during call Ask / Say / Watch cues every 15 seconds.
- Team management. Rename your team, generate per-invite join links, and remove members, all from the team settings page.
- Per-rep manager drill-down. Open any rep to see their individual call recordings, scores, practice history, and the drills they still need to close.
- Team Excel exports. Download rep activity and score data as a .xlsx file for one-on-ones, QBRs, and board updates.
- Manager feedback loop. Leaders leave feedback on a rep's sessions so AI coaching and human coaching point the same direction.
Sales Org features
- Org-wide rollout. 15 seats included and a custom playbook built from your real objections and deals.
- Manager-of-manager rollup. Roll individual teams up into one view so directors and VPs see the whole floor, not just one pod.
- Bulk onboarding and seat management. Onboard reps in batches and add seats as you hire, at $15/month per extra seat.
About LSR Coach
Built by a sales coach, not a lab
LSR Coach is made by Leading Sales Results Inc., a sales coaching practice. One product, a small team, and a named person behind it, so you know who you are buying from.
As a rep, coaching wasn't built into my day. As a manager, a full team and not enough hours meant coaching happened days later, in a debrief or a one-on-one, and group training fought the same math everyone knows: people apply 10-20% of what they hear in a room.
LSR Coach is the loop I wished existed both times. Drill the objection before the call, get a cue during the call, read a scorecard out of 100 the second you hang up.
Prices are published, you start yourself in five minutes, and there is no sales call in the way. 30-day free trial, cancel anytime, 30-day money-back guarantee.
Simple pricing, 30 days free
Payments processed by Stripe.
We're so confident you'll love this, we're making it impossible to say no.
Launch offer: 50% off for 12 months
Code LSR50 applied automatically at checkout. 30-day free trial included.
Pro
$20
for individuals / month
Team
$49
per month · 6 seats included
Sales Org
$225
per month · 15 seats included
Billing starts after your 30-day free trial. Cancel anytime. Not happy? Full refund within 30 days, no questions asked.
Questions reps ask first
Your next call is the practice you didn't do
Drill the objection now, see the whisper cues live, read the scorecard after. Grow yourself and your sales. Free for 30 days.
$20/month for individuals · Team plans from $49 · Cancel anytime